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Jiffy lube multicare9/16/2023 ![]() National media messaging will need to be replicated at Jiffy Lube Multicare sites, so customers see a consistent brand message across the board. Those have to do with the ability to do brake work and the ability to put on, install and repair tires." There are also other pieces of equipment that will be required to effectively do the services in the Jiffy Lube Multicare business set. "There are equipment requirements, such as a high-capacity, low-rise lift, so we can adequately work on the vehicle when doing tire and suspension work. "There are requirements to have a dedicated core bay for the core services," Ledbetter said. The Multicare requirements fall into four general categories: technical, training, equipment and signage. ![]() One way that franchisors can help franchisees roll out new programs is with a strict set of requirements and processes, and Jiffy Lube Multicare did just that. It's a large task to roll out new services in more than 1,000 stores while achieving a consistent value exchange and customer experience. Jiffy Lube currently has approximately 1,000 stores at the point to qualify for Jiffy Lube Multicare, and Ledbetter said he expects Multicare to be implemented in approximately 75 percent of the Jiffy Lube network. ![]() That won't probably be in 2018, but I can see that happening as soon as 2019." Once the system has proven that tires is a good business for us to be in - which we believe it is - then it will become a requirement of Jiffy Lube Multicare. "That piece is not currently at every one of the stores, but the desire to go into tires is continuing to grow. "Our Multicare tire piece is coming," Ledbetter said. One area where Jiffy Lube will likely be venturing in the near future is into tires. Those are big services that technically don't make sense with our footprint, don't make sense with our brand and don't make sense for us to go build the competencies to go execute them efficiently." We are never going to drop an engine, and we are never going to rebuild a transmission. "If we feel that certain services don't meet any of our core competencies and they will begin to clutter what we do best, we won't touch them. "As we move into the future, there are things we won't do," Ledbetter said. If their check engine light comes on, for example, we want to have enough capabilities to tell them, this is your problem and either, we don't solve that or we can solve that."Īs Jiffy Lube continues to evolve into offering more services, it will continue to have one thing in mind - its core competencies. "But, that doesn't mean that we can absolutely solve their problem. "With diagnostics, what we are trying to do for consumers is to be able to assess what the problem is," Ledbetter said. Multicare focuses on brakes and diagnostics today, but we are moving into the tire space, as well."ĭiagnostics is a central part of the Multicare extension, but diagnostics can be an awfully broad term. "We can enhance convenience for our customers by allowing them to get all those services done at any of our service centers that participate in Jiffy Lube Multicare. "If you look at the core elements of brakes and tires (what Jiffy Lube terms wear-maintenance items), they have similar intervals and are things that people don't want to have to go to other places to get taken care of," Ledbetter said. The signs pointed in one direction - to "wear-maintenance items." One of the first things Jiffy Lube looked at were services that its technicians could perform competently and ones that fit with its model while not eroding its core brand strength. "This left us with an opportunity to look at how we maximize our four-wall space and provide for the needs of the changing vehicle and changing consumers." We recognized as things were moving and the car was changing, consumers' needs were also changing," Ledbetter said. "Several years ago, we took a view of the longer-term trends in the industry. Jiffy Lube's journey toward Multicare didn't happen overnight. We believe that Jiffy Lube Multicare is the flagship for us to do that." ![]() As vehicles continue to last longer, more items tend to have intervals that are lining up with what we refer to as 'wear-maintenance.' We realized we needed to leverage not only our brand strengths, but also our capability and credibility to do more for consumers. We are taking that same brand equity through more of a complete automotive maintenance process for the consumers. What Jiffy Lube is known for is speed, convenience and a quality service every time. "Jiffy Lube Multicare is not a rebrand it is more of an extension," said Steve Ledbetter, president of Jiffy Lube International. With the Multicare brand extension, Jiffy Lube is focusing on rolling out brake, diagnostic - and eventually tire - services to its customers. As 2018 kicked off, Jiffy Lube launched a new brand extension. ![]()
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